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The Key to Long-Term B2B Relationships

"User Experience" - Yeah, it's one of those buzz terms all marketers have heard at some point or another, but do you realize how important it is to understand? In today's business world, many B2B companies are following in the footsteps of B2Cs that are essentially "getting in bed" (for lack of better terms) with their customers. Sounds a little weird, right? But it's absolutely necessary. When you get to know your customers on a deep and personal level, you gain valuable insight into their strengths, weaknesses, and objectives they'd like to reach as a company, especially while utilizing your products and services. What happens once you gain this insight? It's kind of like going on a first date. The ones that go well, at least. You create a conversation, you get a feel for each other's needs, and (hopefully) develop a relationship built on loyalty. For businesses, it results in higher likelihood of continued purchases and most importantly, happy clients that generate referrals. Buzz term or not, user experience is a VERY valuable tool that many businesses have yet to grasp. 

 Coming from both a B2B and B2C background myself, I'll admit that there's a lot B2Bs can learn from their business counterparts. Thankfully, ImagineSoftware knows a thing or two about strategic insight. When I began working for the company, one of the first things I learned was that Imagine has a near 100% client retention rate. How is that even possible?! At least, that's what I asked myself before I sat down with Gerald Hedrick, one of our Client Success Managers, to understand how the company has perfected the art of creating dialogue with decision makers and cultivating long-lasting relationships.

  "As Client Success Managers, our primary function is communication. You can think of us as the client-facing concierges of the business. We excel in aspects of software functionality and on the "how-to's" of the system. Our goal is to gather insight into our customers' business, operational, and transitional situations. We get to know them really well - their strengths and weaknesses, company goals, and what they expect from us in order to make their business more successful and efficient. That's a necessity for us, how else would we be able to ensure our clients and partners that we can solve their issues?" 

  • We understand the benefit and necessity for regular, carefully structured client calls as a standard practice of CSM. 
  • It's vital for us to match the correct resource with the needs of every client, in every situation. 
  • Meeting commitments and delivering on expectations. 
  • We immediately establish partnerships and focus on forming relationships. 
  • We understand the different between fixing something and intentional excellence. We've formed a relationship and created conversation with the client. We already know how they use the software, so when they come to us for help, we know how to get it done the first time.

These are tips that we utilize daily. When they're executed, honestly it makes our clients feel awesome so it's something we strive to exude each day."

 So go ahead - communicate, assimilate, and skip off into the sunset hand in hand with your clients... essentially. You'll thank us later. 

 

ImagineSoftware is a leading software developer and provider in the healthcare IT sector, focused on designing and commercializing innovative billing and revenue cycle management system software applications. 

Join the discussion at ImagineNation for training videos, updates, and monthly webinars. 

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Social Engagement for the Medical Industry

In this ever changing landscape of social media, the medical world is seeing the benefits of using social media as a marketing tool. Many physician groups are using Facebook, Twitter, and blogs to grow their practice and earn patient referrals. From the small country doctor, to large hospital groups, the use of social media is becoming a powerful way to engage patients.

So what is social media and how can it help my practice? Social Media is, in its purest form, interaction among people and is used to share opinions, ideas, hopes, dreams, and fears. It is an open door into their lives inasmuch as they allow it, creating a unique opportunity for a medical provider to be able to engage their patients. Engaged patients are more likely to follow the advice of their medical professional, keep appointments, seek out new information on their health, and therefore, have better medical outcomes. Using social media allows your practice to be active in the care of your patients outside of the typical visit.

Through the use of Twitter, Facebook, and the multitude of physician rating sites you can provide valuable information directly to a multitude of people without being intrusive. Examples could be as simple as a tweet reminding your followers to use sunscreen on a holiday weekend, or placing a post about a new medication or treatment on your Facebook site. You could write a blog on some of the cutting edge treatments available for your specialty or can be as simple as wishing your patients a happy birthday. Subliminally your patients will then have you top of mind and will most likely have a higher degree of regard for you. As a medical provider you have a front row seat into some of the most personal aspects of your patients’ lives and is a vehicle for you to be on the forefront with them and no longer out of sight or out of mind.

While it was slow to adopt, the healthcare industry is quickly moving towards social media as an avenue to not only market, but to have a meaningful impact on the lives of their number one asset- their patients.

Social media is most likely already a part of your patients’ lives. While they are “Tweeting” and “Liking”, you have an awesome opportunity to engage and empower them to become involved in their health. The returns for both you and your patients are immeasurable. Here at IMAGINE, we are committed to helping you navigate this ever changing world of social engagement. Feel free to contact me directly for more information on how IMAGINE can develop a strategy for you to become a more social part of your patients’ lives.





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Selecting a Medical Practice Management System

Imagine Software Helping Manage Medical Billing PracticesSwitching practice management systems can be an extremely difficult decision. Choosing which medical software to implement, learning a variety of new medical billing processes, and trying to make everyone happy about the change are just a few of the challenges organizations can encounter. More often than not, an upgrade in technology will pay off in the long run, but getting through the process itself can be, well, a process. Here are some helpful steps to get you started when searching for a new medical practice management system -

1. Establish a team who can assess your medical practice needs

2. Evaluate the entire patient and claims revenue cycle

3. Determine essential software features and functionality

4. Identify software vendors to consider

5. Request a formal proposal and schedule system demonstrations

 







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ImagineSoftware Unveils Imagine EFX for Global Billing Performance

Charlotte, NC - ImagineSoftware, a leading provider of medical billing solutions, announces the first look of Imagine EFX, the next version and 11th generation of its practice management suite.

Developed on a completely interoperable framework, Imagine EFX allows the system to be expanded on its secure, privacy-centric and ubiquitous platform.  EFX methods include browser-based, virtualized, native app, and enterprise presentation.  All methods are designed for simultaneous, multi-user, multi-mode environments and performance, providing optimal experience and efficiency to Imagine users from a variety of locations in real-time, all with advanced quality, speed, and security.

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ImagineSoftware Adds Medical Software Company CPU

ImagineSoftware, a leading provider of healthcare billing software, today announced that cloud-based medical and professional billing software solutions provider, CPU Medical Management Systems (CPUMMS) joins the Imagine team. The combined company will be the market leader with the single largest footprint of radiology billing softwarewith an expanded presence across multiple healthcare specialties

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  • Medical Practice Management System
    Medical Practice Management System

     

    Medical Practice Management System

    ImagineBilling™ Practice Management Software improves cash flow, simplifies processes and provides unprecedented, real-time productivity monitoring by streamlining the billing/collections workflow to help clients achieve peak performance and measurable results.

     

    Meeting the needs of hospitals, medical practices, and billing companies across the country, the Imagine system enhances everyday applications within the billing process, reducing the lifecycle of claims to increase practice profitability. Easy-to-use navigation, grouping of like information and class together, automatic adjustment of screen size and resolution, and recent account retrieval all work to leverage staff capabilities for building efficiency and adding value while applying high quality standards to data integrity.

  • MedFM
    MedFM

    Boost Productivity
    and Reduce Costs

    ImagineMedFM™ is a comprehensive medical management software solution for medical billing and practice management services. MedFM delivers unsurpassed flexibility and user productivity in a dependable, user-friendly system.

    Flexible Deployment Options Based on Your Management Needs

    MedFM has the dual ability to be used as an in-house solution or can be available on-demand at a low monthly subscription fee – hosted in the cloud – allowing you flexibility in the management of your practice.